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Tracking performance

Amazon Valid Tracking Rate (VTR) cases

Valid Tracking Rate measures how many seller-fulfilled packages have tracking that carriers have scanned. Low VTR can restrict selling in some categories. We trace the missing or invalid tracking to its cause and document the fixes to your shipping workflow.

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Your initial written assessment is free. Any paid appeal preparation is quoted separately before work starts. Platform approval is not guaranteed. Do not include passwords or identity documents here.

What this notice means

VTR applies to orders you ship yourself. A tracking number counts as valid when it is uploaded for the order and shows at least one carrier scan. Amazon's Order Performance policy sets a target for VTR, and sellers below it can lose the ability to sell in some categories. Check the current target and categories in Account Health, because they can change.

Low VTR usually comes from process gaps: tracking uploaded late or not at all, wrong carrier names, labels created but not scanned, or untracked services for some orders. The fix is a workflow change, and the response should show it.

Common causes

  • Tracking numbers uploaded with the wrong carrier name
  • Labels created but parcels not scanned by the carrier
  • Untracked shipping services used for some orders
  • Manual tracking entry without checks
  • Integration errors between your shipping software and Amazon

Evidence that carries weight

  • An export of orders with invalid or missing tracking
  • Carrier scan records for a sample of orders
  • Shipping software settings and integration logs
  • Updated carrier and service choices
  • A written dispatch and tracking upload procedure

How we approach this case

  1. Pull the dataWe list the orders with invalid tracking and group them by carrier, service and software.
  2. Find the causeWe identify where the tracking broke: label creation, scanning, upload or carrier naming.
  3. Confirm the fixWorkflow, carrier and integration changes are made and tested.
  4. RespondA short response or Plan of Action with the fixes and the monitoring in place.

Mistakes that weaken the appeal

  • Treating VTR as a carrier problem only
  • Using untracked services to save costs on some orders
  • Appealing before the integration error is fixed
  • Ignoring the related On-Time Delivery Rate

What we prepare

You receive

  • Written diagnosis of the notice and the policy or agreement it cites
  • Root cause statement drawn from your own records
  • Evidence gap list and document consistency check
  • Plan of Action written for Amazon Seller Performance
  • Submission guidance and follow-up reply drafts

What we cannot do

  • Reinstate the account ourselves: only Amazon can make that decision
  • Supply, edit or source documents, or describe fixes that have not happened
  • Help you open a new account or get around enforcement

FAQs

What makes a tracking number valid for Amazon?

It must be uploaded for the order and show at least one carrier scan. Numbers with the wrong carrier name or no scans do not count.

Does VTR apply to FBA orders?

No. VTR measures seller-fulfilled orders only.

What is Amazon's Valid Tracking Rate target?

Amazon publishes the target in its Order Performance policy and in Account Health. Check the current figure there, because targets and categories can change.

Can low VTR deactivate my account?

Low VTR more often leads to category restrictions, but it is part of your overall performance record and should be fixed promptly.

Are you affiliated with Amazon?

No. We are an independent case preparation service with no special access to Amazon and no internal contacts. Every submission goes through the official route Amazon provides, from your own account.

Can you guarantee reinstatement?

No one can honestly guarantee an Amazon decision. We control the quality of the diagnosis, the evidence and the written response, and we tell you at the free review stage if we think the case is weak.

Official sources

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Your Amazon case starts with the notice.

Send us what the platform sent you. We reply in writing with what we see, what we would do, and whether we think the case is worth pursuing.

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Your initial written assessment is free. Paid support does not guarantee a platform decision.

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