Basic Appeal
$597USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
Request an assessment
Delivery performanceAmazon On-Time Delivery Rate (OTDR) cases
On-Time Delivery Rate measures whether seller-fulfilled orders arrive by the promised date. We trace the late orders back to their cause, whether carriers, handling time or delivery settings, and build a Plan of Action around the fixes.
- Independent: not affiliated with any platform
- Confidential from the first message
- Honest about the odds
- Rated 4.9/5 by clients across platforms
What this notice means
OTDR applies to orders you ship yourself, not to FBA. Amazon compares the delivery date with the estimated delivery date shown to the customer. Amazon's Order Performance policy sets a target for OTDR, and accounts that fall below it can lose selling privileges. Check the current target and measurement window in Account Health, because they can change.
Late deliveries usually come from settings that promise too much: handling times that are too short, shipping templates with transit times your carrier cannot meet, or service levels that do not match the destination. An appeal that only blames the carrier is weak. One that shows the template, carrier and process changes is strong.
Common causes
- Handling times set shorter than your team can achieve
- Shipping templates with transit times your carrier cannot meet
- Carrier delays at peak periods without adjusted delivery promises
- Tracking that does not show delivery scans
- Stock held at a supplier or 3PL that ships late
Evidence that carries weight
- An export of the late orders with promised and actual delivery dates
- Carrier scan history for a sample of affected orders
- Before and after screenshots of shipping templates and handling times
- Agreements or updated service levels with carriers or 3PLs
- A written daily dispatch procedure
How we approach this case
- Pull the order dataWe separate late orders by carrier, region, service level and day of dispatch to see the pattern.
- Find the causeWe identify whether the problem is the promise (settings) or the performance (dispatch or carrier).
- Confirm the fixesTemplate, handling time and carrier changes are made and documented before the appeal.
- Write the Plan of ActionA short Plan of Action with numbers from your own data and the controls that keep OTDR on target.
Mistakes that weaken the appeal
- Blaming the carrier without changing the settings that made the promise
- Appealing before shipping templates are corrected
- Moving every order to FBA in the appeal without a plan for the transition
- Ignoring related metrics such as Valid Tracking Rate
What we prepare
You receive
- Written diagnosis of the notice and the policy or agreement it cites
- Root cause statement drawn from your own records
- Evidence gap list and document consistency check
- Plan of Action written for Amazon Seller Performance
- Submission guidance and follow-up reply drafts
What we cannot do
- Reinstate the account ourselves: only Amazon can make that decision
- Supply, edit or source documents, or describe fixes that have not happened
- Help you open a new account or get around enforcement
FAQs
Does OTDR apply to FBA orders?
No. OTDR measures seller-fulfilled orders. FBA delivery is handled by Amazon. If you sell both ways, the appeal only needs to address the orders you ship.
What is Amazon's target for On-Time Delivery Rate?
Amazon publishes the target in its Order Performance policy and in Account Health. Check the current figure there, because targets and measurement windows can change.
Can I appeal if the carrier caused the delays?
Yes, but the reviewer expects you to have changed what you control: handling times, transit settings, carrier choice or service level. Evidence of those changes carries more weight than carrier excuses.
How quickly does OTDR recover?
It is measured over a rolling period, so improvements show gradually. Your Plan of Action should explain how you will monitor the metric while it recovers.
Are you affiliated with Amazon?
No. We are an independent case preparation service with no special access to Amazon and no internal contacts. Every submission goes through the official route Amazon provides, from your own account.
Can you guarantee reinstatement?
No one can honestly guarantee an Amazon decision. We control the quality of the diagnosis, the evidence and the written response, and we tell you at the free review stage if we think the case is weak.
Official sources
Your Amazon case starts with the notice.
Send us what the platform sent you. We reply in writing with what we see, what we would do, and whether we think the case is worth pursuing.
Pricing in USD
Amazon pricing
Your initial written assessment is free. Paid support does not guarantee a platform decision.
Appeal Package 2
$1,197USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
Request an assessmentComplex Case
$7,500USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
Request an assessmentCustom Complex Case
Request a quoteQuoted in USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
Request an assessmentAmazon and Airbnb appeal packages use 3× standard rates. Funds disbursement has a separate fee structure. View all pricing.