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Amazon seller account reinstatement

Deactivated, suspended or sitting in At Risk status on Seller Central? We diagnose the real root cause, write a Plan of Action that answers what Seller Performance asked, and assemble evidence it can verify.

  • Independent: not affiliated with any platform
  • Confidential from the first message
  • Honest about the odds
  • Rated 4.9/5 by clients across platforms

Amazon Suspension & Reinstatement

Free, confidential reply in writing within one business day. No obligation.

Your initial written assessment is free. Any paid appeal preparation is quoted separately before work starts. Platform approval is not guaranteed. Do not include passwords or identity documents here.

Find your issue

Amazon suspension & appeal case types

Choose the category closest to your notice. We first assess the available route and evidence; not every decision can be appealed. ACX and Relay use their own processes, separate from Seller Central.

Selling policies

Dropshipping appeals

Review a dropshipping-related notice alongside the actual supplier, fulfilment and customer-facing process.

Useful information
Supplier arrangements, sample invoices, packaging details and order records.
Review focus
Explain the process accurately and document corrective steps that have actually been taken.
Full guide: Dropshipping appeals Discuss this case
Start here

Free case examination

Request a free initial written assessment before deciding whether paid preparation is suitable.

Useful information
A brief description, the platform notice and whether you have already appealed.
Review focus
A written reply within one business day. Any paid work is scoped and quoted separately.
Discuss this case

Independent assessment and preparation, not an Amazon-affiliated service. Only the relevant platform can decide the outcome. Do not put passwords or identity documents in the initial form.

Terminology reference: Amazon Order Performance policy (OTDR and VTR). Requirements depend on the marketplace and current notice.

Why Amazon suspends accounts

Common triggers we see in Amazon cases:

  • Order Defect Rate, Late Shipment Rate or Pre-fulfillment Cancel Rate outside Amazon's published targets
  • Intellectual property complaints: trademark, copyright, patent or counterfeit allegations
  • Inauthentic item complaints where invoices or supply chain documents are requested
  • Seller identity or business verification failures, including mismatched documents
  • Related-account findings linking you to a previously deactivated account
  • Product safety, restricted product or listing policy violations
  • Review manipulation or incentivized review findings

What your Amazon notice usually means

“Your Amazon selling privileges have been deactivated”

The account cannot sell. Funds are usually held while the appeal is open. The notice names the policy area and what Amazon wants to see.

“Your account is at risk of deactivation”

Your Account Health Rating has dropped into the At Risk band. There is still time to act before a deactivation.

“We have received a report of intellectual property infringement”

A rights owner has filed a complaint. The fastest route is often a retraction from the complainant, where the facts support one.

“Supply chain documentation requested”

Amazon wants invoices that tie your stock to a verifiable source. Receipts and marketplace purchases rarely pass.

Wording varies. Search more phrases in the Suspension Notice Decoder.

The official route

  1. Open Account Health in Seller Central and read every linked policy and the exact request.
  2. Identify the true root cause from your order data, listings, supplier records and account history.
  3. Submit the appeal through Account Health (Reactivate your account) with a Plan of Action and supporting documents.
  4. Respond to follow-up requests in the same case thread, answering precisely what was asked.

Evidence that carries weight

  • Supplier invoices with matching business names, addresses and quantities
  • Letters of authorization and brand authorization, where relevant
  • Order-level data showing corrective action was taken
  • Updated internal procedures (SOPs) and staff training records
  • Identity and business registration documents that match the account exactly

Reactivate a suspended Amazon FBA account

When an FBA seller account is deactivated, your listings stop selling but the stock stays in Amazon fulfillment centers, and storage fees and removal deadlines can still apply. Reinstatement goes through the same Account Health appeal as any other seller account. The difference is that the Plan of Action should also account for the inventory: whether units are stranded, whether any are affected by an authenticity, safety or restricted-product complaint, and what will happen to them if the review takes time.

We read your FBA inventory and removal reports alongside the deactivation notice, so the appeal, any removal or disposal decisions and the disbursement request for held funds are planned together rather than one at a time.

Working with an Amazon seller account reinstatement consultant

As an independent Amazon reinstatement consultant, we do not log in to your account or contact Amazon for you. You stay in control and submit from your own Seller Central account. We read the notice and your account data, identify the root cause, write the Plan of Action and supporting letters, and guide each submission and follow-up reply.

If we think the case is weak, we say so at the free review stage, before you pay for preparation. Choose your case type above for a detailed guide, from dropshipping and inauthentic item complaints to related accounts and Order Defect Rate.

Held funds

Amazon typically holds a deactivated account's balance while an appeal is open. If the account is not reinstated, the remaining balance is handled under the Amazon Services Business Solutions Agreement, which is why the disbursement request and the appeal should be planned together.

How held-funds support works

What we prepare for your Amazon case

You receive

  • Written diagnosis of your Amazon notice and the policy it cites
  • Root cause statement drawn from your own account data
  • Evidence gap list and document consistency check
  • Appeal or Plan of Action text written for the Amazon reviewer
  • Submission guidance and follow-up reply drafts
  • Held-funds classification and release request planning

What we cannot do

  • Reinstate the account ourselves: only Amazon can make that decision
  • Supply, edit or source documents, or describe fixes that have not happened
  • Help you open a new account or get around enforcement

How the case runs

01

Diagnose

Read the notice, the policy it cites and your account data until the real cause is clear.

02

Evidence

Build a document pack the platform can verify: nothing padded, nothing altered.

03

Appeal

One precise, factual submission through the official route, written to what was asked.

04

Protect

Keep the account healthy after the decision and release funds where they are held.

Amazon reinstatement FAQs

What makes an Amazon Plan of Action succeed?

Specificity. Seller Performance looks for the root cause in your operation, the corrective actions already taken, and preventive measures that stop it happening again. Generic apologies and promises are the most common reason appeals are rejected.

Should I submit a new appeal after a rejection?

Not immediately. Each rejection adds to the case history. Read the reply, work out what was missing, and only resubmit when you can add something materially new.

Can you help with an IP complaint rather than a full deactivation?

Yes. Many IP cases are best resolved by a retraction from the rights owner or by proving authenticity. We prepare the approach and the documents; where a legal dispute exists, you should involve an attorney.

What is a Plan of Action for Amazon?

A short, specific document with three parts: the root cause of the problem in your operation, the corrective actions already completed, and the preventive measures that stop it recurring. It is supported by documents Amazon can verify.

Will my Amazon listings and reviews come back after reinstatement?

Usually the account returns with its history, but listings can need to be reactivated or corrected one by one. Check inventory, pricing and listing status as soon as access returns.

Can a related account get me suspended on Amazon?

Yes. Marketplaces link accounts through shared details such as addresses, payment methods, devices and people. If the link is wrong or innocent, the appeal needs to explain the relationship with evidence.

Are you affiliated with Amazon?

No. We are an independent case preparation service. We have no special access to Amazon, no internal contacts, and we do not claim otherwise. Every submission goes through the official route Amazon provides to account holders.

Can you guarantee my Amazon account will be reinstated?

No one can honestly guarantee a platform decision. What we control is the quality of the diagnosis, the evidence and the written response. We tell you at the review stage if we think the case is weak, and why.

How long does Amazon take to review an appeal?

Amazon sets its own review times and they vary with the case type and volume. What we control is preparation: our initial analysis is completed within 24 to 48 hours of intake once we have your notice and documents.

Can I appeal to Amazon myself instead of using a service?

Yes. Every account holder can use the official route, and our guides explain how. People come to us when the stakes are high, when appeals are limited, or when a first appeal has already been rejected and they need to know what was missing.

What should I send you to start an Amazon case?

The full notice text, screenshots of the account status, any appeals already sent and the replies, and the records that relate to the issue. Never send passwords or one-time codes: we do not need them.

My Amazon appeal was already rejected. Is it too late?

Not always. A rejection tells you what the reviewer did not accept. We read it against the original notice and your data to find the gap, and we tell you honestly whether a further submission is worth making.

Will you log in to my Amazon account?

We prefer not to. New logins from unfamiliar locations can trigger further security flags. You stay in control and submit through your own account while we guide each step.

Your Amazon case starts with the notice.

Send us what the platform sent you. We reply in writing with what we see, what we would do, and whether we think the case is worth pursuing.

Pricing in USD

Amazon pricing

Your initial written assessment is free. Paid support does not guarantee a platform decision.

Basic Appeal

$597USD

Exact scope, suitability and payment terms are confirmed in writing before paid work begins.

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Appeal Package 2

$1,197USD

Exact scope, suitability and payment terms are confirmed in writing before paid work begins.

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Complex Case

$7,500USD

Exact scope, suitability and payment terms are confirmed in writing before paid work begins.

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Custom Complex Case

Request a quoteQuoted in USD

Exact scope, suitability and payment terms are confirmed in writing before paid work begins.

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Amazon and Airbnb appeal packages use 3× standard rates. Funds disbursement has a separate fee structure. View all pricing.