Deactivated, suspended or sitting in At Risk status on Seller Central? We diagnose the real root cause, write a Plan of Action that answers what Seller Performance asked, and assemble evidence it can verify.
Choose the category closest to your notice. We first assess the available route and evidence; not every decision can be appealed. ACX and Relay use their own processes, separate from Seller Central.
Independent assessment and preparation, not an Amazon-affiliated service. Only the relevant platform can decide the outcome. Do not put passwords or identity documents in the initial form.
Open Account Health in Seller Central and read every linked policy and the exact request.
Identify the true root cause from your order data, listings, supplier records and account history.
Submit the appeal through Account Health (Reactivate your account) with a Plan of Action and supporting documents.
Respond to follow-up requests in the same case thread, answering precisely what was asked.
Evidence that carries weight
Supplier invoices with matching business names, addresses and quantities
Letters of authorization and brand authorization, where relevant
Order-level data showing corrective action was taken
Updated internal procedures (SOPs) and staff training records
Identity and business registration documents that match the account exactly
Reactivate a suspended Amazon FBA account
When an FBA seller account is deactivated, your listings stop selling but the stock stays in Amazon fulfillment centers, and storage fees and removal deadlines can still apply. Reinstatement goes through the same Account Health appeal as any other seller account. The difference is that the Plan of Action should also account for the inventory: whether units are stranded, whether any are affected by an authenticity, safety or restricted-product complaint, and what will happen to them if the review takes time.
We read your FBA inventory and removal reports alongside the deactivation notice, so the appeal, any removal or disposal decisions and the disbursement request for held funds are planned together rather than one at a time.
Working with an Amazon seller account reinstatement consultant
As an independent Amazon reinstatement consultant, we do not log in to your account or contact Amazon for you. You stay in control and submit from your own Seller Central account. We read the notice and your account data, identify the root cause, write the Plan of Action and supporting letters, and guide each submission and follow-up reply.
If we think the case is weak, we say so at the free review stage, before you pay for preparation. Choose your case type above for a detailed guide, from dropshipping and inauthentic item complaints to related accounts and Order Defect Rate.
Held funds
Amazon typically holds a deactivated account's balance while an appeal is open. If the account is not reinstated, the remaining balance is handled under the Amazon Services Business Solutions Agreement, which is why the disbursement request and the appeal should be planned together.
Written diagnosis of your Amazon notice and the policy it cites
Root cause statement drawn from your own account data
Evidence gap list and document consistency check
Appeal or Plan of Action text written for the Amazon reviewer
Submission guidance and follow-up reply drafts
Held-funds classification and release request planning
What we cannot do
Reinstate the account ourselves: only Amazon can make that decision
Supply, edit or source documents, or describe fixes that have not happened
Help you open a new account or get around enforcement
How the case runs
01
Diagnose
Read the notice, the policy it cites and your account data until the real cause is clear.
02
Evidence
Build a document pack the platform can verify: nothing padded, nothing altered.
03
Appeal
One precise, factual submission through the official route, written to what was asked.
04
Protect
Keep the account healthy after the decision and release funds where they are held.
Amazon reinstatement FAQs
What makes an Amazon Plan of Action succeed?
Specificity. Seller Performance looks for the root cause in your operation, the corrective actions already taken, and preventive measures that stop it happening again. Generic apologies and promises are the most common reason appeals are rejected.
Should I submit a new appeal after a rejection?
Not immediately. Each rejection adds to the case history. Read the reply, work out what was missing, and only resubmit when you can add something materially new.
Can you help with an IP complaint rather than a full deactivation?
Yes. Many IP cases are best resolved by a retraction from the rights owner or by proving authenticity. We prepare the approach and the documents; where a legal dispute exists, you should involve an attorney.
What is a Plan of Action for Amazon?
A short, specific document with three parts: the root cause of the problem in your operation, the corrective actions already completed, and the preventive measures that stop it recurring. It is supported by documents Amazon can verify.
Will my Amazon listings and reviews come back after reinstatement?
Usually the account returns with its history, but listings can need to be reactivated or corrected one by one. Check inventory, pricing and listing status as soon as access returns.
Can a related account get me suspended on Amazon?
Yes. Marketplaces link accounts through shared details such as addresses, payment methods, devices and people. If the link is wrong or innocent, the appeal needs to explain the relationship with evidence.
Are you affiliated with Amazon?
No. We are an independent case preparation service. We have no special access to Amazon, no internal contacts, and we do not claim otherwise. Every submission goes through the official route Amazon provides to account holders.
Can you guarantee my Amazon account will be reinstated?
No one can honestly guarantee a platform decision. What we control is the quality of the diagnosis, the evidence and the written response. We tell you at the review stage if we think the case is weak, and why.
How long does Amazon take to review an appeal?
Amazon sets its own review times and they vary with the case type and volume. What we control is preparation: our initial analysis is completed within 24 to 48 hours of intake once we have your notice and documents.
Can I appeal to Amazon myself instead of using a service?
Yes. Every account holder can use the official route, and our guides explain how. People come to us when the stakes are high, when appeals are limited, or when a first appeal has already been rejected and they need to know what was missing.
What should I send you to start an Amazon case?
The full notice text, screenshots of the account status, any appeals already sent and the replies, and the records that relate to the issue. Never send passwords or one-time codes: we do not need them.
My Amazon appeal was already rejected. Is it too late?
Not always. A rejection tells you what the reviewer did not accept. We read it against the original notice and your data to find the gap, and we tell you honestly whether a further submission is worth making.
Will you log in to my Amazon account?
We prefer not to. New logins from unfamiliar locations can trigger further security flags. You stay in control and submit through your own account while we guide each step.