Basic Appeal
$597USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
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Product authenticityAmazon inauthentic item complaints and suspensions
An inauthentic complaint means Amazon or a customer believes an item may not be genuine. Appeals turn on supply chain documents. We check your invoices and supplier records against what Amazon asks for, identify gaps and write a Plan of Action that holds up.
- Independent: not affiliated with any platform
- Confidential from the first message
- Honest about the odds
- Rated 4.9/5 by clients across platforms
What this notice means
Inauthentic item complaints can come from customer reports, rights owner reports or Amazon's own checks. Amazon usually asks for invoices or letters of authorization that show where the goods came from. Retail receipts, marketplace orders and documents from unverifiable suppliers rarely pass.
The strongest cases show a clear chain from the brand or its authorized distributor to your stock, with quantities that cover what you sold. Where that chain has gaps, the honest course is to say so, remove the affected listings and explain how sourcing will change. Altered or fabricated documents end cases and are never part of our work.
Common causes
- Customer reports that an item was used, different or counterfeit
- Purchases from liquidators, retail stores or unverified wholesalers
- Invoices that do not show the supplier's contact details or the quantities sold
- Brand owner complaints about unauthorized sellers
- Items sold as new that had been opened or returned
Evidence that carries weight
- Supplier invoices with names, addresses, contact details, item descriptions and quantities
- Letters of authorization from the brand, where you have them
- Proof of payment that matches each invoice
- Inventory records reconciling purchases with units sold
- Photos of the product and packaging, where relevant
How we approach this case
- Read the requestWe identify which ASINs are involved and exactly which documents Amazon has asked for.
- Check the paperworkWe compare invoices with Amazon's usual requirements and with your sales, and list every gap.
- Decide the scopeListings that cannot be supported are removed, and sourcing changes are made.
- Write the Plan of ActionA factual account of sourcing, the corrective actions taken and the controls that prevent a repeat.
Mistakes that weaken the appeal
- Submitting retail receipts or marketplace order confirmations as supply chain proof
- Editing invoices to add quantities, dates or supplier details
- Claiming authenticity for items you cannot trace
- Arguing with the customer complaint instead of addressing the documents
What we prepare
You receive
- Written diagnosis of the notice and the policy or agreement it cites
- Root cause statement drawn from your own records
- Evidence gap list and document consistency check
- Plan of Action written for Amazon Seller Performance
- Submission guidance and follow-up reply drafts
What we cannot do
- Reinstate the account ourselves: only Amazon can make that decision
- Supply, edit or source documents, or describe fixes that have not happened
- Help you open a new account or get around enforcement
FAQs
What invoices does Amazon accept for inauthentic complaints?
Amazon generally looks for invoices from manufacturers or distributors that show supplier details, item descriptions and quantities, often from the last 365 days. Check the exact request in your notice, because it can vary.
I bought from a wholesaler. Is that enough?
It can be, if the wholesaler is verifiable and its invoices cover the items and quantities sold. Amazon may also check whether the wholesaler is a real business it can trace.
Can a brand owner's complaint be retracted?
Sometimes. If the complaint is mistaken, a retraction from the rights owner is often the fastest route. We help prepare the request with supporting evidence.
What should an inauthentic item Plan of Action include?
How the items were sourced, which listings were removed, how stock was checked, and the sourcing controls that prevent a repeat. It should match the invoices you submit.
Are you affiliated with Amazon?
No. We are an independent case preparation service with no special access to Amazon and no internal contacts. Every submission goes through the official route Amazon provides, from your own account.
Can you guarantee reinstatement?
No one can honestly guarantee an Amazon decision. We control the quality of the diagnosis, the evidence and the written response, and we tell you at the free review stage if we think the case is weak.
Your Amazon case starts with the notice.
Send us what the platform sent you. We reply in writing with what we see, what we would do, and whether we think the case is worth pursuing.
Pricing in USD
Amazon pricing
Your initial written assessment is free. Paid support does not guarantee a platform decision.
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