Basic Appeal
$597USD
Exact scope, suitability and payment terms are confirmed in writing before paid work begins.
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Pricing policiesAmazon price gouging and Fair Pricing Policy appeals
Amazon's Fair Pricing Policy covers prices and shipping charges that it considers harmful to customer trust. We review the listings and price history behind the notice and prepare a factual explanation of the cost basis and the corrections made.
- Independent: not affiliated with any platform
- Confidential from the first message
- Honest about the odds
- Rated 4.9/5 by clients across platforms
What this notice means
Amazon may remove offers, suspend selling privileges or deactivate accounts when it finds pricing that harms customer trust. Examples include a price significantly higher than recent prices on or off Amazon, shipping fees that are too high for the item, or selling multiple units at a higher price per unit than a single unit. During emergencies, price increases on essential items attract extra scrutiny.
Pricing tools often cause these problems. An automated repricer can raise prices sharply when competitors run out of stock. A good appeal shows what happened to each listing, the real costs involved, and the limits now placed on automated pricing.
Common causes
- Automated repricing rules without a maximum price
- Price rises on essential goods during shortages or emergencies
- Shipping charges set far above the real cost of delivery
- Multi-packs priced higher per unit than single units
- Listing prices far above the item's recent selling price
Evidence that carries weight
- Price history for each affected listing
- Supplier invoices showing cost changes, where costs did rise
- Repricer settings before and after the change
- Shipping rate cards supporting the delivery charges
- A written pricing review procedure
How we approach this case
- List the listingsWe collect every ASIN named in the notice and the price and shipping history for each.
- Explain the causeWe establish whether the price came from a tool, a cost change or a manual decision.
- Correct and capPrices are corrected and repricer limits are set before the appeal is submitted.
- Prepare the appealA factual explanation with supporting cost records and the controls now in place.
Mistakes that weaken the appeal
- Arguing that the market justified the price without cost evidence
- Leaving the repricer running without limits during the appeal
- Correcting only the listings named and ignoring similar ones
- Assuming a listing is live again without checking it
What we prepare
You receive
- Written diagnosis of the notice and the policy or agreement it cites
- Root cause statement drawn from your own records
- Evidence gap list and document consistency check
- Plan of Action written for Amazon Seller Performance
- Submission guidance and follow-up reply drafts
What we cannot do
- Reinstate the account ourselves: only Amazon can make that decision
- Supply, edit or source documents, or describe fixes that have not happened
- Help you open a new account or get around enforcement
FAQs
What does Amazon mean by fair pricing?
Amazon's Fair Pricing Policy describes pricing practices it considers harmful to customer trust, such as prices far above recent prices or excessive shipping charges. The notice usually names the listings concerned.
Can I explain that my supplier raised prices?
Yes, if you can show it. Supplier invoices with dates and quantities support the explanation. Without records, the claim carries little weight.
Will my listings come back after the appeal?
If the appeal is accepted, listings may be restored, but some need to be reactivated or corrected individually. Check each ASIN after a decision.
Can a repricer get my account deactivated?
It can contribute. Amazon holds the seller responsible for prices set by tools. Setting maximum prices and reviewing alerts are part of a credible Plan of Action.
Are you affiliated with Amazon?
No. We are an independent case preparation service with no special access to Amazon and no internal contacts. Every submission goes through the official route Amazon provides, from your own account.
Can you guarantee reinstatement?
No one can honestly guarantee an Amazon decision. We control the quality of the diagnosis, the evidence and the written response, and we tell you at the free review stage if we think the case is weak.
Official sources
Your Amazon case starts with the notice.
Send us what the platform sent you. We reply in writing with what we see, what we would do, and whether we think the case is worth pursuing.
Pricing in USD
Amazon pricing
Your initial written assessment is free. Paid support does not guarantee a platform decision.
Appeal Package 2
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