Short answer. Trustpilot adds consumer warnings when a business breaches its guidelines, for example by inviting only happy customers, offering incentives or posting fake reviews. Stop the practice, change the invitation process so every customer is invited the same way, and contact Trustpilot to explain the changes.
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Common breaches
- Selective invitations based on expected rating
- Discounts or gifts for reviews
- Reviews written by staff or agencies
- Pressure on reviewers to change or remove reviews
Fixing the invitation process
Invite all customers automatically after purchase or service, using Trustpilot's tools or an integration, with neutral wording.
Talking to Trustpilot
Explain what happened, what was removed and what changed. Be specific and honest.
FAQs
Can I flag reviews I think are fake?
Yes, through the reporting tools, when a review breaches guidelines.
Will negative reviews be removed if I fix things?
No. Genuine reviews stay.
Does a paid plan help?
Paid plans add tools but do not change guideline enforcement.
Official sources