Short answer. Misrepresentation suspensions are about trust. Reviewers check whether your website clearly shows who you are, how to contact you, what customers pay, and how shipping and returns work, and whether your feed matches the site. Fix every gap before requesting a review, because repeated unsuccessful requests can trigger a waiting period.
Website trust signals
- Clear business identity and contact routes
- Accurate shipping, returns and refund policies
- Secure, working checkout with clear total price
- No exaggerated claims or unrealistic discounts
Feed consistency
Price, availability, condition and product identifiers should match the landing page exactly.
FAQs
How long after fixing should I request review?
Once every fix is live and crawlable. Check the pages as a new visitor would see them.
Official sources