Short answer. BBB revokes accreditation when a business no longer meets its accreditation standards, often because complaints go unanswered, advertising is misleading or licensing lapses. Resolve the open issues, respond to every complaint and ask your local BBB how and when you can reapply.
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The standards
- Build trust and advertise honestly
- Tell the truth and be transparent
- Honor promises and be responsive
- Safeguard privacy and embody integrity
Complaints
Unanswered complaints are the most common problem. Respond to each one, even if you disagree, and document how it was resolved.
Reapplying
Your local BBB decides. Show the changes made and a record of complaint responses.
FAQs
Is BBB accreditation required?
No. It is voluntary, but the profile exists either way.
Can I remove complaints?
Complaints are resolved, not removed, though some may close after resolution.
Do alerts affect my rating?
Alerts and unresolved complaints influence how the profile appears.
Official sources