Short answer. Amazon Brand Registry requires an active registered or pending trademark from an eligible trademark office, matching brand name on products or packaging, and images that show the brand. Apply from the rights owner's account. Registration gives tools to report infringement and control listing content, but it does not stop complaints from other rights owners.
Need help applying this to your notice? Request a free written assessment: Amazon case assessment Walmart case assessment. We reply within one business day. Paid preparation is quoted separately; the platform decides the outcome.
Trademark
Text or image marks from eligible offices are accepted. The brand name in the application must match the mark exactly.
Brand evidence
Photos of products and packaging with the brand permanently shown, and a website or listings that use the brand.
Common rejections
- Brand name differs from the trademark
- Brand not visible on product or packaging
- Applicant not connected to the trademark owner
What it helps with
Reporting counterfeits and hijackers, protecting listing content and access to brand tools.
FAQs
Do I need a lawyer to file a trademark?
In many countries it is strongly advised; in the US, foreign applicants must use a US attorney.
Can I enroll with a pending trademark?
Amazon accepts pending marks from some offices. Check current eligibility.
Does Brand Registry stop suspensions?
No. It helps protect your brand but does not exempt you from policies.
Official sources